Retired Chinese basketball superstar Yao Ming is venturing into a new world, launching a wine collection in his own name in Shanghai on Sunday, 27 November, at a charity auction oragnised by the Special Olympics. The inaugural bottle of the Yao Ming 2009 Napa Valley Cabernet Sauvignon, made by his newly established wine company, Yao Family Wines, was shown off to the public auction.
The new bottle of 2009 Cabernet Sauvignon will soon be launched in the market under his name, and he did his best in trying to sell his Californian wine to a crowd of potential bidders at the auction.
The final bid for his auction that included the combined items of the inaugural bottle of "Yao Ming" wine and a Salvatore Ferragamo shoe last made to be for his feet size, was 200,000 yuan ($ 31,000).
Yao Ming said about his wine " First, this is a 2009 wine and we can feel everything inside this wine is in the past, like being in a time capsule.Also, a lot of times, when we enjoy wine, it is not the simple act of drinking the wine, but it also contains the feeling of the wonderful time that you spend with your friends enjoying wine"
Wine is not a "drink", it is a moment.